World Cup Breaks Facebook’s Interactions Records World Cup Traffic World Cup Traffic

During the 2014 World Cup, 350 million people joined the conversation on Facebook, generating 3 billion interactions (posts, comments and likes) related to month long sports event. 88 million people generated 280 million interactions for Sunday’s final between Germany and Argentina, which makes the match the single most-talked-about sporting event in Facebook history. The 2013 Super Bowl was the previous record holder with 245 million interaction for a sporting event.

Our World Cup section also broke records. According to Google Analytics, the Web site had visits from 2,496 different cities. Three of the top five were from Argentina: Buenos Aires (#1), Cordoba (#4), and Rosario (#5). Bogota, Colombia took the second place and New York City the third place. But while many cities in Argentina visited the Web site, if we look at the data by country, the United States took the top position with 43% of the traffic. Argentina drove 27% of the traffic and Colombia 7% of the traffic. All 32 countries participating in Brazil 2014 visited the Web site.

Our most popular post was not Sunday’s final between Argentina and Germany but the semifinals reaching 149,632 people. And the day with the most traffic was Friday July 11 as Google was sending traffic to our site when users searched for “Germany vs Argentina wallpaper.” We saw 16 different variations of the search query from the short “ger vs arg wallpaper” all the way to “deutschland vs argentinien wallpaper.”

The team had a great time creating images for the World Cup and finding trending Tweets and Instagram photos and videos. A huge thank you to all of the sponsors who made this possible. We look forward to working with them again during the 2018 FIFA World Cup Russia.

World Cup Breaks Facebook Records

World Cup Breaks Facebook Records

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